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Design2025
Zanini Fishing
A sport-fishing mark drawn with a cut: speed rather than hobby.
núcleo · logofólio
paleta extraída
Reavy
identidade visual · reavy.com.br
Context
Fishing allows two possible brands: the contemplative one, of hooks and sunsets, and the sporting one, of competition and gear. Zanini is the second, and had to move away from the first in the stroke itself.
What we did
Letters bevelled on the diagonal, as if they had been cut, and a red triangle in place of the dot on the i — reading as lure, fin and hook point at once. Pure white and red, no mid-tones: that is what survives cap embroidery, boat decals and shirt vinyl.
Result
A system that works on the surfaces the category actually uses. The diagonal cut gives the set direction and movement even at rest, which is what separates a sporting brand from a leisure one.
- Client
- Sport fishing
- Services
- Visual identityLogotypeBrand design
- Type
- Design
- Year
- 2025