Clean Master
A cleaning mark that drops the blue and the bubble to position on price.
Context
Cleaning is sold as a commodity: blue, bubbles, star sparkle, fat letters. Anyone working in high-end property needs to look like the client standard, not the competitor one — and that is a positioning decision before it is a drawing one.
What we did
A CM monogram in a high-contrast serif, with the duster drawn as one of the letter stems: the tool enters the monogram instead of sitting beside it. The gold sparkle occupies the void between C and M, and the gold serif below closes the register.
Result
The mark communicates price before the quote does. In a sector where the client decides on trust, looking careful is part of the service — and it is what separates this brand from the competitor decal-covered car.
- Client
- Cleaning services
- Services
- Visual identityLogotypeBrand design
- Type
- Design
- Year
- 2025