Reavy Box — Mascot
The Reavy Box mascot in six poses, giving a face to a product that is only a page.
02 · celular03 · coração04 · joia05 · sentado06 · tristeContext
Reavy Box delivers a link. There is no packaging, no shop, no salesperson — the whole experience happens on a screen the recipient opens alone. Something had to carry that: welcome them, celebrate when it works and, above all, show up when it doesn't.
What we did
A gift that grew a face: red box with a bow, sneakers, and the “Feito com amor” tag hanging from the ribbon — the product itself became the character. Six poses covering the real journey, not just the pretty parts: waving, holding the phone (where the gift lives), making a heart, approving, sitting and crying.
Result
The sad pose does the most work. Almost every mascot set stops at the cheerful repertoire and leaves the product mute exactly at the error, the empty state and the declined payment — the moments when a user most needs to feel someone is on the other side. With six poses on transparent backgrounds, the character drops into any screen without a new cutout.
- Client
- Reavy Product
- Services
- Character designVisual identityArt direction
- Type
- Design
- Year
- 2025