Reavy Box — Identity
The mark for a digital gifting product: real feeling, without the romantic cliché.
Context
Digital gifting is a category where almost everything looks like a birthday card. The mark had to carry genuine affection and still read as a product, not an ornament — because buyers decide in minutes, on a phone, on first impression.
What we did
A handwritten script in the coral→magenta gradient of the Reavy family, tying the product to the house without having to say so. The symbol is an open box with a heart rising out of it: delivery and emotion in one drawing, with no loose heart and no gift ribbon.
Result
It works in both roles the product demands: signature at the top of the site, and reduced icon on the shared link — which is how most people meet the brand for the first time.
- Client
- Reavy Product
- Services
- Visual identityLogotypeBrand design
- Type
- Design
- Year
- 2024