Back to portfolio
Design2025
Batista Soluções e Pinturas
A painting mark where the tool becomes a letter: the trade is read before the name.
núcleo · logofólio
paleta extraída
Reavy
identidade visual · reavy.com.br
Context
A service provider lives on being identified fast — on a quote, on a van, on a façade. If someone has to read the descriptor to know what the company does, the mark has already failed in the first second.
What we did
The B is a paint roller, with the nap texture in place of the stem — not an icon beside the name, but the name itself. The blue and red splash at the end carries the movement of application and ties the two brand colours together.
Result
You can understand the business without reading the descriptor, which is what a service mark has to deliver. And the roller works alone as an icon, for avatar and decal, without depending on the full lockup.
- Client
- Painting services
- Services
- Visual identityLogotypeBrand design
- Type
- Design
- Year
- 2025